About us
To some, tea might seem synonymous with all things outdated and stodgy. However, for us, the world of tea is vibrantly diverse and bursting with potential. We believe that tea is more than a beverage; it's a way of life, a luxurious indulgence. That’s exactly why à l'essai was born — two young dreamer eager to shatter those negative label and decided to launch a brand new tea brand.
"à l'essai" means "in the midst of experimentation" in French. It symbolizes our passion for and dedication to exploring tea, embodying the bold spirit of our brand. We aim to break the mold by infusing our teas with a minimalist style, making them as chic as coffee or perfume.
Our mission
At "à l'essai," our mission is to blend traditional tea culture with contemporary elegance. We adhere to the pursuit of high-quality tea while endowing them with modern packaging design. We believe that tea should not only be a traditional choice but also an artistic enjoyment. While realizing this mission, we respond to the Earth's call to uphold values of environmental responsibility, sustainability, and fair trade. This ensures not only minimal environmental impact from our teas but also respects the producers, providing consumers with a high-quality tea experience.
Our goal
Our goal is to rekindle people's passion for tea, making it an indispensable part of modern life. We aspire to bring luxury and enjoyment to your daily routine, allowing you to find tranquility, joy and health in the taste and aroma of a cup of tea. Share delicious moments with your loved ones, and let tea be a highlight in your life.